
My story
I knew how to follow the path
everyone else thought was right.
A six-figure salary. Shaping talent strategy with the C-suite. Promotions and pay rises. Yet I wasn't happy. What did I really want?
A free, confidential 45-minute video call to talk about your situation, what you're hoping for, and whether we're a good fit.
Playing the game
I knew how to play the game.
I had the signs of success. Until…
I was always the good kid. The one other parents held up as an example. At school, I worked to be the best student, get the highest grades, and earn a place at a top university.
I believed that if I followed the plan, I would eventually reach the C-suite.
By day, I sat with senior leaders and the C-suite, deep in discussions about talent strategy, promotions, and pay rises.
By night, I lay awake. Night after night.
Yet if I left corporate life, what would I want to do? What else could I do?
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I was always the good kid. The one other parents held up as an example. At school, I worked to be the best student, get the highest grades, and earn a place at a top university. And it worked: a top-tier high school, an undergraduate degree at Renmin University, then admission to its master’s program through academic recommendation. During my master’s, I won a full scholarship from the China Scholarship Council for an internship at Standard Chartered Bank in the UK.
Then came the rules of working life: do your job well, deliver results, build a good relationship with your manager, and play by the rules. The first few years went smoothly too. After my internship at Standard Chartered, I joined an international management trainee program, rotating across offices around the world. In 2014, on another full scholarship, I got into ESMT Berlin, one of Germany’s top business schools, for my MBA. After my MBA, I entered the German corporate world, working on compensation and performance strategy for senior executives. I believed that if I followed the plan, I would eventually reach the C-suite.
Over the years in Germany, I worked at a major energy company, put in the hours at a tech startup, and worked at the German headquarters of a US company. Add in my time in Shanghai, and altogether I’ve spent over 15 years in HR and talent strategy. You can see the full picture of my career and education here.
Even now, when I think back to my corporate years, one image stays sharp:
By day, I sat with senior leaders and the C-suite, deep in discussions about talent strategy, promotions, pay rises, and leadership. I earned a five-figure monthly salary. From the outside, I’d made it. I felt important, too: my calendar was full, there were endless documents to read, and I often travelled around the world to meet leaders and employees, discussing strategy and putting it into practice.
By night, I lay awake. Night after night. This wasn’t the work I really wanted to do. The discussions, reports, meetings, and advice all felt like a performance: I was playing the part my job required, rather than doing something I cared about. I could feel my energy draining away. Yet if I left corporate life, what would I want to do? What else could I do? On those nights, I would move to the living-room sofa so I wouldn’t wake my husband.
The next morning, I would get up, pull myself together, and tell myself: “You can do this. Keep going a little longer. If other people can do it, so can you.” So I kept going to work. Kept playing the game. Until I burned out and took six weeks of medical leave.

The turning point
2022: my proudest year.
My lowest performance rating.
After six weeks of medical leave for burnout, I returned to work. Something was shifting. I decided I would leave corporate life.
I did what my job required and focused my energy on training as a coach, building my business, and finding my first paying client.
For the first time, my performance rating fell short of expectations. My manager offered to help me improve it. I declined. “I’m happy with where I am,” I told her.
I was still working nine to five, but I was taking ownership of my life and building a career on my own terms.
- Burnout and six weeks of leave
- Decided to leave corporate life
- Trained as a coach; built my business
- Found my first paying client
- Left corporate life in autumn 2022
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Six weeks later, I returned to work. But something had begun to shift. I decided I would leave corporate life. I set myself a deadline and committed to using my remaining time there to prepare for the transition.
It had taken me years to reach this point. In 2017, I had already left a job to start something of my own. Within two months, fear set in. I didn’t feel ready. I threw myself into interviews, accepted another offer, and returned to corporate life. This time, I wanted to make the transition work. So I made a clear plan and acted on it.
For roughly the next year, I did what my job required without making it the centre of my life. Gradually, I became less affected by other people’s expectations and judgments. My confidence no longer depended on their approval. I focused my energy on training as a coach, building my business, and finding my first paying client. For the first time, my performance rating fell short of expectations. My manager offered to help me improve it. I declined. “I’m happy with where I am,” I told her. And I meant it. I had never felt so at ease with myself, or so much agency over my own life.
By autumn 2022, I was ready to leave. Looking back on my 15 years in corporate life, it is that final year I am proudest of. I was still working nine to five, but I was taking ownership of my life and building a career on my own terms.
During those years of uncertainty and repeated attempts to find a way forward, I worked with several coaches. Looking back, they helped me do three things: understand what I actually wanted, rather than what I had been taught to want; build the courage to leave; and lay the foundations for running my own business.
Now
I wouldn't trade lives with anyone.
I know I'm on the right path.
Today, I do work I believe in and love. I deeply respect my clients. They inspire me, and their feedback means a great deal to me.
I'm deeply happy with the life I have. I wouldn't trade it for anyone else's.

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Today, I do work I believe in and love, with clients I deeply respect. They inspire me, and their feedback means a great deal to me. As I help them achieve their goals, I find purpose in my own life. I once told a client, “I’m deeply happy with the life I have. I wouldn’t trade it for anyone else’s.” Perhaps this is what it feels like when your gifts and your sense of purpose come together. Sometimes I wonder how much our upbringing and social expectations have taught us that there is only one way to succeed. No wonder choosing our own path can feel uncertain, even frightening. But what if living in harmony with life means finding our own North Star and doing all we can to become fully ourselves? Perhaps outward success can follow as a by-product. That has been my experience. When I commit to the path that feels truly mine, it can feel as though the whole universe is helping me along.
My hope for our work together is that you find your own version of this: a career you wholeheartedly believe in, one that supports the life you want. A life in which you can be fully yourself. Waking up with joy at the work ahead, and recognising and valuing your own vitality and creativity.
Why I understand
I've walked a similar path
You’ve done everything right. Worked hard, stayed humble, delivered results. Yet somewhere along the way, the rules you grew up following stopped leading where you thought they would.
We left home and built lives abroad, navigating unfamiliar rules in a language that wasn’t our own. I understand wanting change while finding it hard to let go of stability.
I know the realities of working life
After 15 years in corporate life, I know its rules and realities. My own change of direction also taught me how unsettling it can be to question the path you’re on.
Your answer may be entirely different from mine. We each have our own North Star. What matters to me is that you understand why you’re choosing your path.
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Why I want to support you on this journey
I want to support women who find themselves where I once was. You’ve done everything right. Worked hard, stayed humble, delivered results. Yet the rules you grew up following no longer seem to work. Or perhaps they have delivered everything they promised: on paper, you have a career others envy. But inside, you feel your energy slipping away. You find yourself asking: “Is this really what I want? What else could my life look like?”
I feel a particular connection with Chinese women living abroad. We share cultural roots and the lasting influence of how we were raised and educated. We left home and built lives abroad, navigating unfamiliar rules in a language that wasn’t our own. That alone is no small achievement. I see something of my own story in yours.
For me, the answer was to build this coaching business. Yours may be entirely different. You might want greater responsibility and influence in your career, with a different way of working. You might want a role that suits you better, a new industry, or time to rest and recover. Or you may want to explore something of your own, as a side business or a full-time venture.
We each have our own North Star. What matters to me is that you understand why you’re choosing your path, take your wishes seriously, face the trade-offs involved, and begin turning what you want into reality.
After 15 years in corporate life, I know its rules and realities. Having changed direction myself, I also understand the tension between wanting something different and finding it hard to let go of the stability you’ve built.
I’ll take the time to understand your situation and share my observations openly. Together, we’ll challenge and work through the beliefs and habits that stand in your way, so you can move towards the person you want to become.
What I believe
We're not here to work ourselves into the ground.
We take ownership of our own careers.
If we work within a system, we need to understand its rules and learn to use them well. But no one else gets to define our worth, what success means for us, or who we can become.
I like to think of life as one big adventure here on Earth. Our part is to play wholeheartedly and do the things we truly want to do. When it’s game over, I want us to be able to say we made the most of our time here.
Love, Ye
Start here
Perhaps you recognise yourself in my story.
Let's talk about where you are, what you've been thinking through, and what you'd like to change. Together, we can see whether I'm the right person to support you.
