1:1 Coaching
Start from an idea.
Build your side business,
step by step.
Maybe you have a few ideas and don't know which one is worth your time. Maybe you've already started and don't know how to push it forward. Together, we get clear on what you want to build, then put it into the real world: talk to potential customers, take an offer out and test it, read the feedback, adjust, try again. Your product or service, pricing, marketing and sales: these are the practical questions we work through together.
A free, confidential 45-minute video call to talk about your situation and see whether we're a good fit.
Work with me
Two ways forward, wherever you are now
Two ways to work together, for the two stages of getting a side business off the ground.
01
Find the direction. Start testing it.
Clarity Sprint (stuck → unstuck)
For you if you have a few ideas and aren't sure which one is worth building.
€1,800 excl. tax
What we'll work on
- Get clear on what you want to build, whose problem you want to solve, and whether anyone actually needs it.
- Take stock of the experience and skills you already have, and of what your income, residency status and responsibilities realistically allow.
- Decide on one next step small enough to try now: a conversation with a potential customer, or one offer taken out and tested. Then get real feedback and correct from there.
More about this program
Make sense of competing advice and expectations, hear your own voice, and find a direction worth your time: one you want to invest in, and one that other people need.
You don't need to map out a whole business in six weeks. What matters is understanding why you chose this direction and knowing what the first experiment looks like. Together, we set the first domino in motion.
And if you are already stuck on something concrete, such as how to word an offer, what to charge, or where the first customers could come from, we can work on that directly.
Support between sessions: Throughout the six weeks, we'll use a shared document so I can support you as you put your plans into practice, not only during our sessions.
02
Keep going,
get it built.
Sustainable Change (keep moving → create a new reality)
For you if you have an idea, or have already started, and want steady support over the coming months.
€4,200 excl. tax
What we'll work on
- Turn your idea into practical steps you can take each week, sized to the hours you really have.
- Work on your product or service, your offer, pricing, marketing and sales, in whatever order your stage calls for.
- Use what the market and your own action tell you to adjust how you work, adjust the direction, and try again, while recognising the recurring thoughts and habits that keep stalling you.
More about this program
A lot of this is try, get it wrong, take the feedback, correct, try again. We pick the route together, clear what is in the way, and turn the idea in your head into something that is running in the real world.
In practice that means I share my own experience and specific suggestions, give you feedback on the materials you produce, help you design small tests you can take to the market, and then make sense of the results with you.
We also look at how many hours a week you genuinely have, which of your existing skills you can reuse straight away, and how to change pace when work or life gets heavy. That is what makes it last.
Your direction can evolve as you take action. We'll pay attention to both your progress in the real world and how you feel within: greater confidence in your judgment, more trust in yourself, and a stronger sense of ownership over your choices.
Support between sessions: Throughout the four months, we'll use a shared document so I can support you as you put your plans into practice, not only during our sessions.
You can start with Sustainable Change without completing Clarity Sprint first. If you're unsure which option fits, we can decide together during the intro call.
Prices above exclude tax. EU clients: 19% VAT applies.
Choosing your next step
Which one is right for me?
Not sure which fits?
We can explore that together on the intro call.
You're still deciding
which idea to build
Find the direction. Start testing it. · Clarity Sprint
If you have a few ideas and can't tell which one deserves your time, we'll work out whose problem you want to solve, whether anyone needs it, and how you could test that next.
You've already started,
but don't know how
to push it forward
Keep going, get it built. · Sustainable Change
If you have an idea or have already begun, we'll keep working on your product or service, your offer, pricing, marketing and sales, adjusting as the market responds and as your available time changes.
How we work together
From clear thinking to something real
Together, we'll get clear on what you want to build, which direction is worth your time, and whether other people need it. Then we put it into the real world, work through the obstacles as they arise, and use real action and real feedback to build it, one step at a time.
The business clients I've worked with have gained paying customers.
01
Clarify
Get clear on what you want to build, whose problem you want to solve, and which direction is worth your time.
02
Choose
Weigh the trade-offs between directions, alongside practical realities such as income, residency status and responsibilities. Work out how you can start from where you are.
03
Act
Decide on a next step small enough to try now, take it, get real feedback, correct, and try again.
FAQ
Frequently asked questions
I don't have a clear idea for a side business yet. Can I still start?
Yes. You don't need to have it figured out before we start. We can begin with the half-formed ideas you're carrying around, or with the experience and skills you already have. As we talk it through, we'll start separating what you actually want to build from what you think you're supposed to want.
Will we work on my offer, pricing, marketing and sales?
Yes. Our work can include shaping your product or service, identifying potential customers, offers, pricing, marketing and sales. I share experience and practical advice, give feedback on your materials, and help you design market tests and make sense of the results. We also work on the thoughts and habits that affect your progress. The aim is to help you create something useful that customers pay for, and experience the satisfaction of earning income directly from your own customers.
I don't want to quit my job. Is this still for me?
Yes. You don't have to quit first. This work is designed to start while you keep your job. A side business can simply be the beginning, you don't have to leave in the end, and keeping both running is a perfectly good outcome.
But if you have no interest in building anything outside your job, and what you want is a promotion or a different role, then this isn't the service for you.
Will you tell me what to choose?
On concrete business questions I will give you my view directly: how an offer could be worded, how to think about pricing, where marketing and sales could start. I'll also give you feedback on the materials you produce and tell you what I see.
On which direction to take, I won't decide for you. I'll share my observations, offer honest feedback, and help you consider different perspectives.
My aim is to help you develop your own judgment, rather than hand you an answer. You'll learn to understand the reasoning behind your choices and build an inner compass you can rely on.
I've already thought about this a lot. How will coaching help me move forward?
We'll focus on the decisions and experiments in front of you. After each conversation, we'll identify something you can do. Next time, we'll review what happened. If you haven't taken action, we'll explore why: perhaps the goal doesn't matter enough to you, you're unsure how to begin, or you're worried about the outcome. Understanding that helps us find your next step.
Is this right for me if I mainly need job-search, interview, or business English training?
No. If your main need is training in those specific skills, a specialist service would be a better fit. I work with professionals abroad who already have experience behind them, helping them find a direction worth building outside their job, turn it into something customers will pay for, and grow it from there.
Will we take income and residency status into account?
Yes. These are an important part of your choices, and we'll consider how they affect your options. For specific immigration, legal, or financial questions, you may also need advice from a qualified professional. We can then bring that information into our work together.
Start here
Let's talk it through first
You don't need a fully formed idea already. We can start from the experience and skills you have. What the work does ask of you is a willingness to talk to potential customers, try things for real, and adjust as the feedback comes in.
You also don't need to choose a program before getting in touch. On the intro call we'll talk about what you want to build, how much time you can give it, and how I could help. Then we both decide whether it's a good fit.